Set to roll out Mid June 2021, Google’s Page Experience update will change the ranking algorithm, based on Core Web Vital scores, and will include a visible indication of a website’s speed on Google SERP. Only 13% of eCommerce websites are ready for this update.
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Making a good first impression online is critical. Shoppers want to see products immediately, browse quickly and checkout easily—with no interruptions. If their expectations aren’t met, they’ll bounce and never return. Core Web Vitals helps address this problem by gauging the experience pages provide to mobile shoppers as they browse through a site in real-time.
While most Google tools rely on synthetic tests which take place on simulated environments (known as lab data), Core Web Vitals are measured using field data collected from Google Chrome User Experience (CrUX)—a database of real-world Chrome user data. Field data captures the dramatic effects of real-user variables, such as device, network conditions and/or settings. Depending on a user’s conditions, the performance of a site can vary dramatically and impact your Core Web Vital scores.
Each CWV metric has different thresholds to be considered good, moderate or poor. However, they all have one thing in common and that is that Google uses the 75th percentile when classifying pages into these groups—a page that hits the threshold to be considered fast for 75% of the page loads or more is a good experience.