How do you build stronger engagement with your fans? Increasingly, the answer is to create digital experiences.
Before, during and after a live sporting event your fans are engaging with your content on their devices anytime and anywhere. Away from the live action, shopping experiences are a key way to monetise the relationship with your fans.
In both instances, a highly responsive experience is a must.
Response time — how fast a web page or application loads — is shown to have a direct correlation with engagement, abandon rates and conversions to revenue. It is also a key component of Google’s Core Web Vitals (CWV) which weigh into search rankings.
Yet data from Erwin Hofman shows that a large proportion of major European football clubs are failing CWV which means sports fans are not always getting the online experience they deserve.