Why Go Headless?
Headless commerce is the decoupling of the front-end presentation layer of a website from the back-end eCommerce functionality through the use of APIs or microservices.
An API-first architecture enables merchants to easily adapt to new consumer behaviors, empowers developers to focus on what matter most and provides them the flexibility to use build best-in-class solutions for their specific needs, and ultimately improves the customer experience and a business’s bottom line.
- Gain freedom from monolithic platforms
- Reduce vendor lock-in and increase agility
- Speed up your website significantly
- Improve Search Engine Optimization
- Easily support future use cases and endpoints
Flexible and empowering for developers
Unlike traditional eCommerce platforms who impose a specific programming language or CMS, headless commerce separates the stack for greater control. Developers can build using any language, framework, or frontend they prefer while using best-of-breed technologies to meet business needs.
Highly scalable and agile
On monolithic platforms, making a change to the frontends means redeploying the entire site. Updates can literally take weeks. See your changes quickly and easily with zero dependence on restrictive infrastructures with headless commerce.
Future proof
With a decoupled frontend, eCommerce can easily adapt to additional endpoints and use cases, allowing you to scale quickly and accommodate any innovation that arrives in the future.
Faster page loads
Headless commerce opens the doors to modern frontends, such as Progressive Web Apps (PWAs) and Single-Page Applications (SPAs), which significantly improve load times when coupled with the right experience delivery tools.
Improved user experience
With a decoupled architecture, frontend teams can focus on what matters most: optimizing the user experience and site performance quickly and efficiently.
Increased conversions
Speed = money. The faster pages load, the more a user spends time on site, adds to their cart, and returns for a satisfying experience. Faster load times not only correlate with increases in conversion, but higher SEO ranking.