24% less likely to abandon page loads when three elements pass
Highest conversion rates occur on pages with load times between 0-2s
70% of consumers admit page speed impacts their willingness to buy.
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Website performance is proven to impact how likely a customer is to explore, leave satisfied and even return.
24% less likely to abandon page loads when three elements pass
Highest conversion rates occur on pages with load times between 0-2s
70% of consumers admit page speed impacts their willingness to buy.
Largest Contentful Paint (LCP)
LCP is the time when the largest piece of content above the fold is fully loaded.
LCP is affected by:
LCP < 2.5s = fast
LCP < 4.0s = needs improvement
LCPs > 4.0s = slow
First Input Delay (FID)
FID measures the time from when a user first interacts with a page (clicks, taps, or presses a key) to the time when the browser is actually able to respond.
FID is affected by:
FID < 100ms = fast
FID < 3.0s = needs improvement
FID > 3.0s = slow
Cumulative Layout Shift (CLS)
CLS measures how often users experience unexpected layout shifts.
CLS is affected by:
CLS < 0.1 = good
CLS < 0.25 = moderate
CLS > 0.25 = poor experience
+30.1% Organic traffic
+61.4% checkout initiations
+37.25% conversion rate
-40% bounce rates
+100% pages/visit viewed
+200% time on site
+300% YoY growth rate
✓ Real-time user insights
Domains that pass all requirements have 37% more visibility in search than those who don’t.
When a site passes each metric users are 24% less likely to abandon pages.
Request a customized optimization audit and we will do an in depth report on your current website and provide you with the following: